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A SUCCESS STORY OF
60 YEARS

The Magniflex philosophy is based on four key values: excellence in rest, the importance of wellbeing, innovation drive and protection of the environment. Each one of these elements help to realize one single dream: offering rest which is not only comfortable but improves the overall quality of life that is in balance with the shared environment.

       
1962

OPENING THE FIRST WORKSHOP IN PRATO

Back in the 60's Giuliano Magni created his first mattresses in a small workshop.
It was the beginning of a journey which later on turned into a revolution.

1962

SPONSOR OF GIRO DÍTALIA

Magniflex has a privileged relationship with sports. The company has already been the sponsor of Giro d'Italia back in the 70's, to highlight the close link that exists between the quality of rest and a healthy lifestyle.

1962

VACUUM-SEALED SYSTEM, A REVOLUTION BY MAGNIFLEX

Vacuum packaging, patented by the company in 1986, has simply revolutionized mattresses for the benefit of ecology and health. In fact, the vacuum system guarantees the perfect preservation of the hygienic and quality conditions of the Magniflex mattresses.

1962

CONQUEST OF NEW MARKETS

Conquest of new markets in Germany, Spain, UK, Russia and Japan.

1962

ALESSANDERX SPA IS BORN

The company that produces 10.000 mattresses per day. The strategic expansion proceeds in Asia, Middle East, Eastern Europe and USA.

1962

SHINJI KAGAWA

Japanese football legend, Shinji Kagawa knows that resting in the best possible way is important. This is why he has chosen Magniflex, the leader in sleep quality and innovation.

1962

GIANLUIGI BUFFON

Gianluigi Buffon joins Magniflex as our new spokesperson. We welcome the legend of the Italian National Team into the Magniflex family.

1962

THE ITALIAN NATIONAL FOOTBALL TEAM CHOOSES MAGNIFLEX

We are very proud to announce that we are the official partners of the Italian National Football team.

1962

2020 THE WORLD’S FIRST ANTIVIRAL MATTRESS TESTED AGAINST COVID-19

The first line of antiviral sleeping products ever manufactured, certified against COVID-19 is made in Italy. Actually, It’s made in Magniflex.

1962

2022 GIORGIO CHIELLINI

Who is better than a European Champion like Giorgio Chiellini to continue the relationship that has been linking Magniflex to the World of Sport for years? Captain of the Italian National Team that won the last European soccer event, a player from Tuscany, who allows us to tie the name of our company to the place where everything began. Magniflex and Giorgio Chiellini are a strong and rooted duo, made up of healthy principles and hard work.